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Cleverness of the Musician!

Creativity needs to be applied in how and where we play our instruments as well as the sounds!

I think the Musician Leonhard Paul has achieved this feat and gone beyond!  I was perusing through The Ocarina Network and found a link to this video.  I think that being a musician in the age of YouTube and social sharing requires humor to be involved.  Humor shows a level of cleverness that people recognize and want.  The word Clever means showing inventiveness and originality.  I think that describes this short act exactly.

So think outside the box and add a bit of cleverness to whatever you do.  This is easier said than done, but if it is your passion that you apply it to it will be easy.  I have strived for this within my own studio Wowflute Designs – I create clever and creative ocarinas!  Many times when I am selling my small wowflutes or deomnstrating them I get the saying “well, that’s clever” or “Wow.”  I decided since I hear these words so much that I should use them in my marketing strategies.  I have applied both to the name of my business and our tagline and it has made a world of difference.  Cleverness when applied correctly will keep you customer involved and interested – even if it is just for a short period of time.


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